When you have expectation clarity, you can align and negotiate mutual value. When expectations are unclear, you lose customers and revenue, employees become unproductive and disengaged, and your organization suffers. The relationship-focused framework helps you align stakeholder relationship expectations in the seven areas that lead to mutual value. And mutual value is what leads to revenue, growth, and a psychologically safe workplace.
Sales Are About Relationships!
Our framework helps sales & marketing professionals focus on the right VALUE questions. The ROI of winning a new customer is about the value they expect. Our framework helps sales, account managers, and customer success teams to stay engaged in the right relationship value conversations so they can keep customers and enrich sales opportunities.
Strong Employee Relationships Make Companies Profitable!
Our framework helps internal individuals, teams, and organizations build engagement and psychologically safe workplaces by making it easier for people & organizations to align expectations, negotiate outcomes, and engage in dialogue. Focused dialogue leads to engagement and equity opportunities with clear business ROIs.
A framework that will help create unified sales and distribution channels!
Our framework helps companies that sell their products and services through a partner model to align with a common vision of business success. Because when partners feel heard, they represent you more effectively. When channel partners co-create value with your brand, the ROI is tangible.