
"Expectation Intelligence: The Missing Link in AI Adoption
Presentation by JC Quintana
A dangerous trend is spreading across companies in every industry: the rush to implement artificial intelligence (AI) without a clear understanding of its impact on people and operations. This mindset secretly undermines the strategic conversations necessary to meet the expectations of the people AI technology is supposed to help.
To shift this dynamic, you must tap into the hidden power of expectation-focused conversations. When harnessed correctly, this new mindset will help you discover how technology, like artificial intelligence (AI) and conversation intelligence (CI), can make achieving business objectives more successful, effective, and enjoyable. These are the expectations that, when met, increase technology adoption and help you achieve your acquisition, retention, enrichment, and advocacy goals.
By the end of your time with JC, you will learn how to:
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Engage AI users in expectation conversations that get to the heart of business needs.
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Collaborate with higher engagement and value co-creation throughout the planning and deployment of AI technology.
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Design the conversations that help increase technology adoption and a human-centered design mentality across your organization.
Learning objectives:
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Uncover the 3 myths you've been sold about AI user adoption.
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Discover the 5 expectations essential to aligning conversation intelligence strategy with technology innovation.
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Learn the number 1 reason AI conversations lead to misunderstanding and what to do about it.
JCQuintana Books | Public Speaker and Author




















Audiences
Technology and Innovation Leaders
For those leading AI or digital transformation initiatives, this session offers a fresh and human-centered approach to adoption. You’ll learn how expectation-focused conversations can reduce resistance, uncover real user needs, and ensure your AI initiatives create measurable business impact—not just tech headlines.
Cross-Functional Business Teams
If you're in sales, service, operations, marketing, or HR and navigating how AI is being introduced into your workflow, this keynote will help you find your voice. Learn how to shape the right conversations so that AI works with you, not against you—and contributes to better collaboration, clarity, and outcomes.
Change Agents, Designers, and AI Advocates
This session is essential for professionals committed to ethical innovation, inclusive design, and successful tech adoption. You’ll walk away with a framework for expectation alignment that ensures AI serves real people, solves real problems, and earns real trust across your organization.
Empowering Global Organizations
30
Years of Experience
200
Keynotes
25
Countries
15
Industries
ABOUT
JC Quintana
Fifteen years ago, I made a startling discovery: more often than not, customers, employees, and partners leave companies because their expectations were never properly discussed. This issue also causes products and services to fall short of business objectives, especially in the tech sector.
This realization hit home for me as I reflected on my own experiences as an entrepreneur and executive leader at companies like SAGE, Hewlett-Packard, ADP, and DXC. I've seen firsthand the devastating impact of misaligned expectations—losing valuable clients and talented team members because we didn't have a meaningful way to discuss mutual benefits, costs, and outcomes.
Today, I'm passionate about helping businesses avoid this pitfall. I believe that by harnessing the power of expectations psychology, we can create better opportunities for stakeholders to discuss and realize value. No matter the industry or audience, misaligned expectations are the top reason business relationships fail—and relationships are the bedrock of sustainable revenue and productivity.
